Privacy Policy

Last updated: 24/10/25

At NaturaLab, your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or purchase from our online store.

1. Information We Collect

We may collect the following types of personal data when you interact with our site:

• Personal Identification Information: Name, email address, phone number, postal address, billing and shipping information.

• Payment Details: When making a purchase, we collect necessary payment data (e.g. credit card number, expiry date, etc.) via secure third-party payment processors.

• Technical Information: Your IP address, browser type, device type, and how you use our website (e.g., pages visited, time spent).

• Marketing Preferences: Your opt-in status for newsletters, SMS alerts, or promotional emails.

2. How We Use Your Information

We use your information for the following purposes:

• To process and ship your orders.

• To improve our website, products, and customer service.

• To send transactional emails (e.g., order confirmations, shipping updates).

• To send marketing emails or SMS (only if you've opted in).

• To comply with Australian laws and consumer protection requirements.

We never sell your personal data to third parties.

3. Third-Party Services

We may use third-party tools and platforms (such as payment processors, email platforms, and analytics tools). These providers are only permitted to use your data to perform services for us and must adhere to strict privacy obligations.

Common services we may use:

• Shopify / Wix (eCommerce Platform)

• Stripe / PayPal (Payment Processing)

• Google Analytics (Website Analytics)

• Mailchimp / Klaviyo (Email Marketing)

Each third-party provider has its own privacy policy.

4. Cookies and Tracking

We use cookies and similar technologies to:

• Enable site functionality (e.g., shopping cart)

• Understand user behaviour for website optimisation

• Personalise your browsing experience

You can modify your browser settings to reject cookies. However, some features of our site may not function as intended.

5. Your Rights (Australia & Global)

Under the Australian Privacy Act 1988, and other international laws like GDPR (if applicable), you have the right to:

• Request access to your personal data

• Request correction or deletion

• Opt-out of direct marketing at any time

• File a complaint about privacy breaches

To exercise these rights, email us at [insert email address].

6. Data Security

We implement industry-standard security measures to protect your information from unauthorised access, misuse, or disclosure. However, no method of transmission over the internet is 100% secure.

7. International Users

If you are visiting from outside Australia, please note that your information will be processed and stored in Australia and may be subject to Australian laws.

8. Changes to This Policy

We may update this Privacy Policy occasionally. Any changes will be posted here with the updated date. Continued use of the site after updates means you accept the changes.

9. Contact Us

If you have questions or concerns about this Privacy Policy or your data:

NaturaLab Pty Ltd
Email: [your email address]
Phone: [your business phone number]
Address: [insert business address]